Silicon Valley Bank’s 2014 State of the Wine Industry Report is an annual look at financial trends, current conditions, and predictions in the industry. This year, SVB is predicting an increase in wineries investing in technology in an effort to sell wine online. This is very encouraging news for wineries, as it represents the potential to increase reach to customers and overall direct-to-consumer sales.
At Trellis Growth Partners, we believe strongly in the power of online marketing as a method to increase sales. We specialize in combining public relations, e-marketing, and social media services to increase brand awareness and ultimately, demand for clients’ artisan offerings. Our small business communication suite combines proactive media relations pitching with monthly emails and frequent social media posting, and is geared toward small wineries.
Making a great wine or olive oil is not enough when you have thousands of competitors. You have to generate demand by communicating effectively and consistently with target audiences in a compelling manner. If you would like to hear more about how Trellis can help increase your sales, please contact us.
-Erin Stutesman, Account Coordinator
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