This summer, we hosted two portfolio media lunches. In-person meetings are one of the most effective methods for producing press results because they allow for a meaningful dialogue and help build longer term relationships.
We held our first lunch in July in Seattle at RN74, welcoming four media and a member of the Washington State Wine Commission. During our September lunch at Andina in Portland, we hosted six media, and a number of clients, which emphasized the family theme among our portfolio.
We plan to host a media lunch each quarter with a different theme. For example, our first event of 2015 will focus on the growers of the Pacific Northwest. For a detailed look at our Andina lunch, see this article by Barb Randall of The Lake Oswego Review.
-Erin Stutesman, Account Manager
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