It’s hard to believe that twelve weeks have passed and that I’m going back to the University of Washington in a week to begin my senior year. But alas, my time as an intern at Trellis Growth Partners is rapidly coming to a close. Here’s what I have been working on in the past month
Product Sell Sheets:
Product sell sheets provide information about a certain wine from a specific vineyard or brand. The information typically includes a product description, tasting notes, technical data, and accolades, a bottle image, along with the mission statement of the vineyard. Product sell sheets were one of my favorite things to work on during my internship because they allowed me to be creative within the guidelines I was given.
Recently, I worked on creating company profiles for a few of our clients. This document is primarily used in our media relations work to provide journalists with a concise overview of a client’s company mission, products, owners and contact information. They make it easy for the media we serve to find the information they are looking for all in one place.
Working with CisionPoint:
CisionPoint, a program used mainly by PR firms, allows its users to compile lists of important media contacts for the purpose of building relationships and pitching targeted stories. I worked to compile a couple of lists of media firms and their employees who write about Beer and Alcohol & Spirits, which we will be using to pitch a new client being announced next month.
Re-Vamping our Client Press Archive Page:
One of the larger projects that I took on in the past month was a complete re-designing of our website’s Client Press Archive page It took a while to come up with a layout that I liked, but in the end, it turned out to be a user-friendly page that is easy to navigate and provides visual “proof” of our agencies strong relationships with writers and ability to pitch stories that increase awareness and demand for our clients’ products. Check it out!
Overall, I had a fantastic experience working with the wonderful women at Trellis Growth Partners this summer. They are extremely knowledgeable about marketing, PR, and the wine, spirits and food industries, and I have learned so much from them in the twelve short weeks that I have been here. I was able to discover something that I am truly passionate about -- designing marketing pieces like product sell sheets and company profiles,. Returning to the UW with this experience will allow me to connect more during lectures and to better understand and apply the information that I am learning in class. This internship has reaffirmed my love for marketing, and I cannot wait to graduate in June and start a career with a marketing firm.
-Lisa Nicholson, Intern
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