Our spring newsletter went out today highlighting a risky, but important topic for our industry -- the Top Five Excuses for neglecting marketing investment.
The first two -- "we don't have time" and "we don't have a budget" are perhaps the most common, but the other three are just as important to understanding the misconceptions surrounding the demand creation function.
We are excited to announce that we're in the process of developing an industry-wide sales and marketing survey. The results report including benchmark metrics will be made available to all who participate. The survey will go out this summer with results to be released just before harvest.
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