In the grand puzzle of brand magnetism, your online presence is only a slice of the pie.
Brand magnetism is a combination of forces that a company produces to attract customers. It draws customers to you and the products or services you provide. This effort is not limited to having a “Sales” or “Distribution” plan – it’s a series of objectives used to increase your brand awareness.
Many of these objectives can be identified under the Trellis Growth Partners’ Brand Magnetism model such as: internal team commitment or management’s vision and strategy, the consumer experience or online presence. Each force has to work cohesively for maximum effectiveness.
A streamlined, organized website can be an effective avenue to introduce customers to your brand story and the products that you offer.
Building an effective website is a challenging and time-consuming task no matter what the budget. In addition to fiscal pressures, there are also time constraints and sometimes a lack of familiarity with the process or technology involved. Wineries often rush to “get something out there” without first developing a strategy.
About our blog
Commentary on all things marketing and more.