I've been thinking a lot lately about the length of a PR pitch. Some happen pretty quickly -- for example, Harvey Steiman posted to his blog on WineSpectator.com about Tony Rynders' involvement with Swiftwater Cellars within a week of my first call to him. In most cases, however, it takes a lot more time.
The press can be really difficult at times -- intimidating, curse and even worse, silent, especially when you’re a novice at public relations. Ten years ago, my first phone call to a wine writer (let’s call him, “Rob”) went something like this:
Dixie: “Good morning, Rob. I’m calling from XYZ to tell you about our new wine...” (Interrupted mid-sentence.)
Rob: “Do I know you?!! Obviously not! If I did, you’d know not to call when I’m on deadline.” (Hangs up.)
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