We all know that a winery wanting to compete in today’s crowded marketplace should produce tasty wine. (And of course, do so “with passion”, make it “in the vineyard” and hopefully offer something that the critics will admire.) We also understand that packaging is an important element because many people form opinions and buy wine based on the label design. Finally, we comprehend why pricing, while tricky, should, at least in theory, reflect the quality of the wine in the bottle.
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