 Lately, we have come across a few articles that discuss the benefits of using Facebook to communicate with customers and to build your brand awareness. While we agree with using Facebook as a tool to communicate with customers, we recommend integrating social media with email marketing.
 Our spring newsletter went out today highlighting a risky, but important topic for our industry -- the Top Five Excuses for neglecting marketing investment.
The first two -- "we don't have time" and "we don't have a budget" are perhaps the most common, but the other three are just as important to understanding the misconceptions surrounding the demand creation function. We are excited to announce that we're in the process of developing an industry-wide sales and marketing survey. The results report including benchmark metrics will be made available to all who participate. The survey will go out this summer with results to be released just before harvest. Check out my latest article, Driving Direct Sales with Effective E-Marketing, in the October issue of Grapevine Magazine.
Creating an email marketing campaign for your winery is easier and more cost effective than ever before. Popular sites such as Constant Contact, IContact, and Interspire offer customizable templates, list management and reporting metrics. Best of all, they provide the ability to drive traffic to your site and increase sales -- all at very competitive prices.
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