This year, we were thrilled to once again represent the Horse Heaven Hills Winegrowers Association of Prosser, WA. As part of the contract, we again organized a press trip to the AVA for a select group of media. For those of you who are unfamiliar with the region, the Horse Heaven Hills is home to 25% of Washington's vineyard acreage. The region is coveted for its excellent growing conditions, which include ample sunshine and wind for even ripening and disease prevention, respectively. The growers who tend the grapes are a tight-knit group of farmers, and over the last decade they’ve produced four wines rated 100 points by Wine Spectator.
So far, this trip has resulted in five press hits for the organization: JamesonFink.com, Palate Press, Tasting Pour, and Vindulge (x2). For advice on how to host a press trip, see Account Manager Janel Lubanski's blog, Organizing Successful Media Trips is a Marathon, Not a Sprint.
The second part of our engagement with the Horse Heaven Hills Winegrowers is a fall media mailer. We won't give away our theme, but we will tell you that it is imperative to craft a creative pitch that provides multiple angles when sending samples to media. For example, this particular mailer will feature wines from a few different producers in the area around an upcoming celebration for the AVA.
-Erin Stutesman, Account Manager
About our blog
Commentary on all things marketing and more.