We've all seen it and we're (probably) all guilty of it. I sure am. Smart Phone addictive tendencies. If it's the last thing you check before falling asleep, the first thing you see in the morning, and a part of your daily life -- even while on vacation, you need to know about some insightful research.
I recently explored, How: Why How We Do Anything Means Everything... in Business (and in Life). Author, Dov Seidman, a noted leadership expert, demonstrates that the nature of today's fast-paced, information-driven, social media enhanced environment has changed the nature of reputation and culture building. As a marketer and management consultant, Seidman's message struck an important chord.
Our spring newsletter went out today highlighting a risky, but important topic for our industry -- the Top Five Excuses for neglecting marketing investment.
The first two -- "we don't have time" and "we don't have a budget" are perhaps the most common, but the other three are just as important to understanding the misconceptions surrounding the demand creation function.
We are excited to announce that we're in the process of developing an industry-wide sales and marketing survey. The results report including benchmark metrics will be made available to all who participate. The survey will go out this summer with results to be released just before harvest.
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