If you haven’t heard the buzz about Pinterest, the ultimate virtual bulletin board site that takes social sharing to the next level, you may be missing out on a new medium to reach your customers.
Pinterest is a virtual platform that allows users to organize and share photos and videos found on the web.
Wineries are constantly approached for donations. In fact, smaller producers -- for example, many of those here in the Pacific Northwest-- could probably donate their entire production. From health organizations such as American Heart Association and Leukemia & Lymphoma Society (a cause dear to my heart) to family support non-profits like Habitat for Humanity and YMCA, and the various opportunities at local animal shelters, arts groups and schools; there is no shortage of worthy charitable causes.
This year's annual Oregon Wine Symposium was held in late February in Portland and saw record attendance. The event always provides a good chance to learn, connect with colleagues and network; and I was delighted to find that the outlook and energy level have improved dramatically since I first attended in 2009. I left also with four key takeaways, which I detail below.
In September of 2011, I posted about using business milestones as catalysts for growth. Surveying your key stakeholders -- customers, trade accounts, distributors, etc.-- is a method for gaining an understanding of your business's current position and perception. The knowledge acquired from a survey is also a great tool for charting a course of action forward to achieve your next milestone.
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