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March 2012 Pinning is Believing: Share Your Brand's Story on Pinterest

3/22/2012

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If you haven’t heard the buzz about Pinterest, the ultimate virtual bulletin board site that takes social sharing to the next level, you may be missing out on a new medium to reach your customers.

Pinterest is a virtual platform that allows users to organize and share photos and videos found on the web.  


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March 2012 5 Tips for Handling Donation Requests

3/18/2012

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Wineries are constantly approached for donations.  In fact, smaller producers -- for example, many of those here in the Pacific Northwest-- could probably donate their entire production.  From health organizations such as American Heart Association and Leukemia & Lymphoma Society (a cause dear to my heart) to family support non-profits like Habitat for Humanity and YMCA, and the various opportunities at local animal shelters, arts groups and schools; there is no shortage of worthy charitable causes.

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March 2012 Key Takeaways from the 2012 OR Wine Symposium

3/9/2012

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This year's annual Oregon Wine Symposium was held in late February in Portland and saw record attendance.  The event always provides a good chance to learn, connect with colleagues and network; and I was delighted to find that the outlook and energy level have improved dramatically since I first attended in 2009.  I left also with four key takeaways, which I detail below.


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March 2012 Case Study: Surveying as a Decision Tool

3/1/2012

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In September of 2011, I posted about using business milestones as catalysts for growth. Surveying your key stakeholders -- customers, trade accounts, distributors, etc.-- is a method for gaining an understanding of your business's current position and perception.  The knowledge acquired from a survey is also a great tool for charting a course of action forward to achieve your next milestone.


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