This is not the time to "wing it." Take the time to research the journalist's preferences, beat (specific coverage interests) and read his last two to three articles to gain a sense of what your interviewer is seeking. Outline some answers to questions you'd like to be asked and practice, especially if you're new to being interviewed.
For our clients, we prepare detailed media briefs including this information plus more background given our relationship. (On average, we connect with 30 to 50 members of the media each week, so it's our job to know the details.) We also provide media coaching -- not to drown out the good stuff but to help our clients feel comfortable in interviews so they can shine.
Avoid: Bringing additional guests to the appointment, unless otherwise requested or specified in advance.
2. Be positive, engaging and genuine...
For the remaining tips and our full Q1 newsletter content, click here.