So far, this trip has resulted in five press hits for the organization: JamesonFink.com, Palate Press, Tasting Pour, and Vindulge (x2). For advice on how to host a press trip, see Account Manager Janel Lubanski's blog, Organizing Successful Media Trips is a Marathon, Not a Sprint.
The second part of our engagement with the Horse Heaven Hills Winegrowers is a fall media mailer. We won't give away our theme, but we will tell you that it is imperative to craft a creative pitch that provides multiple angles when sending samples to media. For example, this particular mailer will feature wines from a few different producers in the area around an upcoming celebration for the AVA.
-Erin Stutesman, Account Manager